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Product Pricing Calculator
Free product pricing calculator for online sellers. Enter your product cost, shipping cost, platform fees, ad spend, and target profit margin to calculate the exact selling price you need. Works for Amazon, eBay, Etsy, Shopify, or your own website. Shows break-even price alongside recommended price.
Estimated ad cost per unit sold
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Frequently Asked Questions
What profit margin should I target for ecommerce products?
A minimum 20% net margin is recommended for sustainable ecommerce. Items below 20% net margin are vulnerable to fee increases or competitive price drops. High-volume low-margin products can work with very high turnover, but most small sellers need 25-40% margins to build a profitable business.
How do I calculate the selling price to hit a 30% margin?
Selling price = Total costs / (1 - target margin). If your total costs come to £14, your selling price for 30% margin = £14 / 0.70 = £20. This calculator does the maths automatically, accounting for platform fees and ad spend per sale.
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